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Diagnose Acme Coffee Co. in 60 seconds

You're scoring a fictional DTC coffee brand across 9 dimensions of business health. Adjust any slider, then ask the AI strategist for the highest-leverage moves. No signup required — until you want to do this on your real business.

Sample company

Acme Coffee Co.

Industry
Direct-to-consumer coffee subscription
Stage
Post-revenue, ~$80k MRR, 14 months in
Offer
Single-origin coffee subscription, weekly or biweekly. $24/bag, free shipping over $50.
Stated bottleneck
Paid ads CAC has doubled in the last 90 days, retention is solid (62% at 90d) but new-customer growth has stalled.
Health score
62/100
Weighted for DTC e-commerce
Strategic clarity7/10
Customer understanding8/10
Offer & pricing7/10
Distribution4/10
Product quality8/10
Team & operators6/10
Financial discipline6/10
Systems & process5/10
Momentum & morale5/10
AI strategist

Ask anything about Acme. We've pre-filled the obvious question.

Rate-limited to 3 runs / 10 min per visitor. Real AI, real answer.